Modest fashion is gaining momentum lately, fashion trends are changing to more covering attires; while still looking stylish and remaining relatively covered. For many, modest fashion is a personal choice that simply means wearing more traditional styles; however, Jezza Fashion has been up and running for 25 years providing stylish yet elegant modest wears. Found by Jameel it is currently run by his children Jeeza Jameel, Jassim Jameel and Aysha Jameel; who look into various aspects of the procedure.

Recently Jezza Fashion launched its second outlet at the Colombo City Centre. They had a fashion show of their latest Collection on segments; basic, formal and premium. They also officially announced the brand will be going international and are on the process of doing so.

Jeeza Jameel expressed her pleasure about opening up the latest outlet quoting, “Opening up our second store almost felt surreal; the fact that our second store is at the first international mall in Sri Lanka! The moment getting up to launching a store is nerve wracking there’s so much that needs to be done! The moments after that are scary because now you will have to wait patiently for customers to purchase, but the moments in between; chaos and completion is triumphant!”

By: Shafiya Nawzar

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